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Scott Tiffany (right) of Davis Bews Design Group in Oldsmar, Florida, accepts the 2011 Grand Concept Award from Aurora judge John Fought.


Click the above images to view the award winning designs.

The Concept Awards are a live design competition that takes place on the SEBC show floor. This year 6 competitors vied for the Grand Award. Sponsors: Marvin and Masco; Kraftmaid and Architectural Electronics

Contestants included:
James C. Lucia
Lucia & Monday Architecture, Inc., Winter Park, FL

Allen Beaumont
B&A Design Studio, Inc., Lake Mary, FL

Susan Berry
Classical Home Designs, Maitland, FL

Phil Kean
Phil Kean Designs, Winter Park, FL

Scott Tiffany
Davis-Bews Design Group, Inc., Oldsmar, FL

Robert Esposito
Mickley Design Group, Inc., Washington, DC


Contestants receive a fictitious client and design idea and must complete a home solution within the two days. The problem usually involves site planning, floor plan requirements, and the style of the home. The competitors develop a presentation of floor plans and elevations which are then judged by a panel of industry professionals from the SEBC.

The 2011 Concept Awards Competition Booth, located on the exhibit floor, featured 6 designers from around the southeast. Convention attendees roamed through the booth to watch the creative process of what goes into a design presentation for a client.

This year’s ‘Client’ project was to create a home for a young professional couple wishing to build their first home. They are expecting their first child and realize they need to expand out of their apartment. They are in a position to build a substantial “starter” home that they expect to be in for several years. Both appreciate and even enjoy aspects of a Mission Style home. They are very open to incorporating historical components into a contemporary design solution. The site is wooded and is slightly sloped front-to-rear. There is a view of a large pond to the south and a partial view of a golf course to the east. Additionally, both have strong painting and crafts interests and will need studio space to pursue their activities. The space can be shared, divided or even separate as the design solution allows. The ideal heated and cooled living area of the home will be between 2800 and 3000 square feet. Attention should also be given to materials and details throughout the home (i.e. built-ins).

The six contestants were asked to incorporate Windows and Doors from the complete line of Marvin Window and Doors as well as products from the MASCO group: cabinetry from Kraftmaid, Countertops from DeNova and plumbing features from the Brizo line; plus a home theater package from Architectural Electronics. Both MASCO and Marvin Window and Doors have sponsored the Concept Awards Live design Competition for over 5 years.
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